Not great, but oK

Posted 29 October 2010

I just got back from my whistle-stop trip to K2010 to see our SABIC campaign in action. And I really did get to see it ‘in action’ when I hired a cabbie to ‘Follow that billboard!’ and drive me around Düsseldorf so I could snap some of the ads.

I learnt two things from this:

1. There are a lot of billboards in Düsseldorf.
2. I have a slow trigger finger.