Posted 16 January 2014
For the launch of the Stan Smith shoe, adidas have created a pop-up store in the form of a giant shoe box in the Truman Brewery courtyard on Brick Lane. Having supported this event with our very own ‘Stan yourself’ interactive installation, we popped down to check it out.
Visitors are prompted to take a snapshot of themselves and sign their name digitally, instantly creating a unique image evoking the famous tongue graphic of the Stan Smith shoe.
Images are instantly turned into stickers to decorate the pop-up store with extras to take away. You can even email it to yourself and get sharing with your friends.
It's taken social media by storm with ‘Stans’ appearing everywhere, with more than a few famous faces already popping up. We all got our faces in the mix and we hope you get the opportunity to ‘Stan yourself!’
Head down to the Truman Brewery over the weekend and immortalise your face. #STANSMITH