For our latest project for Ford we’ve taken the unboxing craze and supersized it.

Ford wanted to reveal their latest model, the Ka+ in an innovative way that would get noticed online, so we recruited YouTube sensation Lewis Hilsenteger of Unbox Therapy and “Gavin & Stacey” star Joanna Page for the world’s biggest ever unboxing.

“This is the biggest unboxing I have ever done! I was not aware of what was in the box until it was opened. I’m a huge Ford fan, and am delighted to have unboxed the KA+,” said Hilsenteger.

Watch the film here.