Twice a year adidas refreshes its London showroom to preview the upcoming season’s range to media and influencers. How can Bisqit bring the collection to life and create a memorable brand experience?
As well as a collection overview, we need to tell two key stories: iconic Stan Smith tennis shoe relaunch and top secret World Cup reveals
. Guests enter a tennis court lobby complete with grassed surfaces, which leads into a secondary Stan zone. You’re on Centre Court, product is displayed amongst furniture and plinths reflecting the shoe’s classic dot stripe.