Bisquit
adidas Spring/Summer collection
New season showcase
Stan Smith vs World Cup
Twice a year adidas refreshes its London showroom to preview the upcoming season’s range to media and influencers. How can Bisqit bring the collection to life and create a memorable brand experience?

As well as a collection overview, we need to tell two key stories: iconic Stan Smith tennis shoe relaunch and top secret World Cup reveals
. Guests enter a tennis court lobby complete with grassed surfaces, which leads into a secondary Stan zone. You’re on Centre Court, product is displayed amongst furniture and plinths reflecting the shoe’s classic dot stripe.
The road to Brazil
The World Cup zone is under lock down. Camera phones are taken away. A secret room reveals the World Cup boots in cages, heritage ball displays and colourful ‘Samba’ boots. Final rooms feature Fitness and Climacool ranges.
100% increase in press coverage
compared to previous events. Game, Set and Match!