Bisqit / Awkward Conversations

Aviva Awkward Conversations

Engaging with parents to support Railway Children

Celebrating those awkward conversations

Aviva and UK charity Railway Children need a light hearted way to communicate the serious messaging behind the Aviva Conversations campaign.

Bisqit decide to bring to life those awkward conversations parents have with their children, which are a rite of passage of being a parent. The importance of these conversations is amplified by research that shows children who don’t have anyone to talk to at home can become isolated and feel that running away is their only option.

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With a simple set up, parents are filmed on busy streets holding boards each with different questions they have been asked by their child. Ranging from innocent questions to more hard hitting examples we show through a short film why ‘awkward conversations’ are an integral part to parenthood and how Aviva is supporting Railway Children. Through this content parents are invited to upload and share their awkward conversations to the Aviva online hub. For every conversation, Aviva donate £2 to Railway Children.

100,000

awkward conversations uploaded

423,500

views

£200,000

donated

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