Bisqit / Let’s celebrate!

Ford Focus Let’s celebrate!

Creating some noise ahead of a new model launch, demonstrating the real love that exists for Focus

Lets #celebrateFocus

We’ll create a social media buzz, saying thanks to the 12 million-plus Focus owners through real people, real stories and Focus facts. Working with renowned illustrators we create a hand-drawn look with bags of personality and apply across Ford’s Facebook, Twitter, YouTube, Google Plus and Focus microsites.

A launch film invites drivers to share their Focus stories. We respond with quirky social posts, depicting the dream cars, pet names and film fantasies suggested. Owners are delighted.

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Then we turn the stories into art. Can we draw all over a new car? Surprisingly Ford say yes. Our resulting films show the good times Focus has given drivers around the world. The art car becomes a piece of content in its own right, touring Ford sites around Europe and starring at the Paris Motor Show.

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