Our task is to create the largest and most disruptive global smart phone launch for Chinese technology brand Honor. Building on Honor’s brand tagline ‘For the brave’ we looked to create a bold new art direction for the brand based on self expression and self creation.

The campaign was multi–faceted from Campaign strategy, art direction, key visuals, out-of-home, TV ads, digital and short-form film content. The campaign ran through the summer of 2016 with key launches in Shanghai, San Francisco and Paris.