The new logo references a flag, a symbol of the pride Liberty Living take in their product and service, whilst the reflected L-device within invokes roof structures and place markers. Liberty Living’s passion for the wellbeing of their students is a defining feature of their brand, and as such we put students at the heart of their communications. Photography of empty buildings is replaced with images of students enjoying the lifestyle, whilst direct quotes and testimonials offer a positive and credible impression of the brand. The tone of voice is friendly and approachable without falling into the trap of trying too hard or sounding like ‘the dad at the party’.

A flexible visual system ensures durability, using photography for external marketing and ‘tribal’ patterns and iconography for marketing and information within residences.