Vive Unique has a distinctive offer in the homestay market; managed services (such as concierge and cleaning staff) make a hassle-free, enriching experience for both guests and homeowners.

But there’s a problem. Their brand is far from unique and fails to communicate the quality of their service. Operating in a burgeoning market, with competitors like Airbnb investing heavily in their brand, it’s time to put the joie de vivre back into Vive Unique.

Through naming development workshops we refine Vive Unique to Veeve. The new name builds on the equity of the old, whilst delivering something that looks and sounds sophisticated. Crucially, it’s also more searchable and easier to say (Veeve’s largely international target market has often struggled with the original name).

The centrepiece of the new brand identity is the hummingbird. Both vibrant and precious, it symbolises the mutually enriching experiences homeowners and guests can expect.

A rich palette derives from the hummingbird, complimented by a system of wallpaper pattern backdrops and inviting photography, reflecting the new brand essence of ‘enrichment’.

Smart, timeless typefaces communicate a tone of voice that is reassuring, warm and knowledgeable; Veeve is your well travelled friend who knows the best bits of London for all the family.