Taking Egypt to the world
Egypt On – the new brand we had created for Egypt’s ITIDA (Information Technology Industry Development Agency) gave them a fresh, positive and dynamic look, positioning them for their future as a leading force in global IT outsourcing. Now it was time to begin leveraging the brand – taking it to events where it could present Egypt as a major industry player, face to face with key audiences.
Initial concept for a modual system
Developed concept: Allowing for varying stand footprints
Comprehensive guidelines for use by local stand builders around the world
Example of the system in action: Egypt On stand at ITU Telecom World, Geneva
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The solution
Working closely with colleagues at H&K and our ITIDA contacts, we created one big idea to drive all exhibition activity, from the pre-event campaign through stand design to stand interactive digital elements. Coordination with H&K helped ensure that all messages were conveyed consistently and powerfully to the right people, and that analysts, influencers and other key stakeholders were drawn to the stand.
The result
Events have played a key part in helping place Egypt firmly on the global IT world’s outsourcing map for the first time. Meetings with key stakeholders, including all-important prospective outsourcing clients, have already been set up as a direct result of analyst briefings organised by the Bisqit/H&K team.
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