Communicating a point of view
Global strategy consultancy OC&C were losing too many projects to ‘big name’ competitors. An ill-defined brand and poor external awareness were rapidly identified as key factors. Initial research suggested plenty of potential for a cut-through brand to achieve standout, within a sector awash with bland generic imagery set amidst ‘safe’ corporate blues.
Brand refresh: Communicating a point of view
Brand guidelines
Employee brand book
Website
Global literature system
Recommended Websites
The solution
Workshops identified three OC&C core values: Clarity, Collaboration, Character. This simple but strong trio drove the development of a brand projecting a singular ‘point of view’, strikingly differentiating OC&C in the sector. Bright colours (with blue used sparingly), quirky characterful imagery and a provocative point of view. Instantly recognisable on sight – ‘it could only be OC&C’.
The result
OC&C’s media coverage rose by 270% and the new brand was swiftly and enthusiastically taken on board by the global organisation, whose people enjoyed a new level of recognition among industry peers and clients alike.
Ongoing brand management support and guidance on communications from other rostered agencies has kept all OC&C communications strongly ‘on message’.
