NewDay has been growing fast. As one of the UK’s largest issuers of credit cards it is a business that is all about people – and helping them better manage their finances.

After having been through a massive restructure, establishment of a manifesto and values – and a new NewDay brand – it became paramount to ensure that it was lived and breathed from the inside out.

We worked closely with the NewDay team to understand the lifecycle of a NewDay colleague – and developed the naming and architecture, iconography and visual style of all touchpoints of the journey – from names, icons, digital platforms, workshop collateral, through branding of the innovation lab and restaurant. Embedding brand is vital to to ensuring a business delivers on its promise – we continue to work with NewDay across a range of materials including presentations, digital platforms, and films.