Attempts by other organisations to educate the public are overly technical. Where’s the fun? Tight budgets mean ads are out, so let’s focus on social. Our concept: create engaging Facebook content under the rallying-cry ‘Stand up for wind’. Use classic British imagery and humour to tackle myths head-on; ‘windsense vs nonsense.’ Engage with the antis as well as pros to create a vibrant forum on Facebook for discussion, ensuring the UK really ‘gets wind’.