An engaging transformation
Kameleon are a brand engagement agency, their goal is to transform consumer opinions of brands through the creation of branded content that people want to spend time with. Having outgrown their current identity they needed a brand that reflected their key values; engagement, ideas, and transformation.
Logo
3D visual language
Website
iPhone app
Style guide
Recommended Websites
The solution
At the heart of the brand is a new logo – both an abstract ‘K’ and a visual reference to transformation. This, coupled with iconic imagery an engaging tone of voice and contemporary graphic language, fully reflect the desired positioning.
The result
The new brand has been rolled out across all marketing material including website, motion graphics, stationery and templates. In the month following the rebrand, Kameleon won several notable pitches, with the new brand playing a key role.
