Bitesize

Showing posts by Michail Kowal - Show all posts

• Diamonds are forever

  Posted 6 December 2011

  It's that time of year again – the Hill + Knowlton Strategies 2011 Xcellence Awards. Bisqit created the event branding for this years awards based on the theme 'Diamonds are forever'.

  Diamonds are a form of perfection – the campaign which is currently adorning the walls of our London office, features different cuts of diamonds – reflecting the diversity, talent and excellence of Hill + Knowlton Strategies people.

   

  

   

  

   

  

   

  The theme also makes for an exciting after party – Dress code: Licence to thrill.

  

  Posted by Michail Kowal

  

  Filed under // Branding   Hill & Knowlton  

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• The leading star

  Posted 28 July 2011

  A Saudi Arabian based holding company, with a focus on women in business, education, venture capital and concierge services required a name and identity.

  We came up with the name 'Stellar Group'. The logo which reflects the name, is formed of a group of stars, representing the individual businesses or clients. The brightest star represents 'Stellar' leading the way.

  Posted by Michail Kowal

  

  Filed under // Branding  

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• The future is partnership

  Posted 20 July 2011

  Soho Partners is a new partnership marketing agency. They make the link between brands and the things people enjoy, care about and spend time with – from music to sport, film to community, gaming to entertainment.

  The brand we developed for them cleverly plays on this idea, through the use of a plus device in the logo – which informs the graphic language and messaging. The focus is bringing things together to create something of value.

  Our scope of work included the brand identity, look & feel, messaging, stationery, animation, website and environmental branding.

  Posted by Michail Kowal

  

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• Postcards from Bisqit

  Posted 15 February 2011

  The Bisqits set off on a cultural outing and found these – ‘Postcards from Vegas’ by Rob and Nick Carter, an exhibition at The Fine Art Society. The artists have juxtaposed postcards they collected in the 60s and 70s with remade miniature neon signs from Las Vegas. The combination creates some very interesting and sometimes amusing compositions.

  Running with the theme is Gilbert & George’s ‘Urethra Post Card Art’ at White Cube. It comprises 564 pieces made up of souvenir postcards and massage calling cards the artists have collected over 40 years. The cards are arranged in sets of thirteen to form the symbol of the urethra. The pieces are arranged into seven groups each based on a theme from British landmarks to selling sex – each piece curious it its own right and striking from a distance.

  Posted by Michail Kowal

  

  Filed under // Exhibitions   Miscellaneous   Studio  

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• Why revert? Is it nostalgia for better times?

  Posted 10 February 2011

  In 2011, JAL looks to rebrand. It’s not the first time we will see the Red-crowned crane in the air. The logo first adorned JAL planes in 1959. In 2002 a modern typographic logo with a swooshing arc replaced it. Perhaps the crane and all its meaning as a symbol of luck, longevity and fidelity will help keep JAL out of the turbulence.

  NASA is also known for reverting to an older logo – in 1992 NASA brought back the ‘meatball’ logo which dates back to 1959. It was replaced in 1975 by the red ‘worm’, a modern interpretation of the letters N-A-S-A.

  Why do brands revert? Is it because in times of trouble they want to relive better times and old values? Let’s see how JAL’s new look flys when they relaunch later this year.

  Posted by Michail Kowal

  

  Filed under // Branding  

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