An engaging brand transformation

Posted 21 November 2011

Kameleon are a brand engagement agency, their goal is to transform consumer opinions of brands through the creation of branded content that people want to spend time with. Having outgrown their current identity they needed a brand that reflected their key values; engagement, ideas, and transformation.


At the heart of the brand is a new logo – both an abstract ‘K’ and a visual reference to transformation. This, coupled with an engaging tone of voice and contemporary graphic language to fully reflect the positioning. 

The new brand has been rolled out across all marketing material including website, stationery, templates and their fanstastic trend spotting twitter.