Last week saw the official launch of the ICC Champions Trophy. This global event sees eight of the world’s top teams competing throughout England and Wales in the one day international format.

Alongside Hill+Knowlton Strategies, we have worked with the ECB to develop the tournament campaign. Having established the big idea – Live Every Ball – we developed the advertising deliverables and a toolkit to help the ECB manage the design system across paid media and associated touchpoints.

Congratulations are in order as England gets off to a flying start beating the Aussies on Saturday. With James Anderson's record bowling display could this be the year England lift the trophy?

See the full case study here.